Purity Ring
Branding Campaign
For this project, I created assets for the band Purity Ring. Their music has an ethereal sound and dream-like lyrics, inspiring me to take a more abstract approach toward these assets. I created 3D renders of ferrofluid as the artwork across these assets. I find the creation and behavior of ferrofluid interesting; a man-made material that moves in organic form.
![](https://cdn.myportfolio.com/969ea6a0-d325-47f7-a45a-d1ba20dfbb60/6306c745-8232-41d8-b035-69cadfc0c149_rw_1920.jpg?h=077bdede22d0f1477b43eda6920f80f2)
![](https://cdn.myportfolio.com/969ea6a0-d325-47f7-a45a-d1ba20dfbb60/973bb738-0d13-4b8f-8f80-34d0feac76c7_rw_1920.jpg?h=b90cee695debac4591277234728b38e9)
![](https://cdn.myportfolio.com/969ea6a0-d325-47f7-a45a-d1ba20dfbb60/4436a619-1bfb-46ba-b7b2-9e16668f594b_rw_1200.jpg?h=5cbdd386d3637655699476acd5894261)
![](https://cdn.myportfolio.com/969ea6a0-d325-47f7-a45a-d1ba20dfbb60/9ac2a8db-7924-49c2-894f-2a9abf783d0f_rw_1200.jpg?h=d97f922a48f65623f1dee821bb877326)